How do we use your information?
We use information that we collect to provide a personalised experience to you, including ads, along with the other purposes that we explain in detail below. For some of these purposes, we use information across our Products and across your devices. The information that we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information. To use less information that's connected to individual users, in some cases we de-identify or aggregate information or anonymise it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.
Here are the ways we use your information:
To provide, personalise and improve our Products
We use information that we have to provide and improve our Products. This includes: Read more about how we use information to provide, personalise and improve our Products:
To promote safety, security and integrity
We use the information we collect to help protect people from harm and provide safe, secure Products.
To provide measurement, analytics and business services
Lots of people rely on our Products to run or promote their businesses or share content. We help them measure how well their ads and other content, products and services are working.
We communicate with you using information you've given us, such as contact information you've entered on your profile.
To research and innovate for social good
We use information we have, information from researchers and datasets from publicly available sources, professional groups and charitable groups to conduct and support research.
More in the Privacy Policy